Having already discussed unleashing the power of scarcity, let’s also talk about creating urgency with a deadline.
With a deadline on your membership, you let your prospects know that the opportunity to get these bonuses for the next X-number-of-people ends on a specific date and time.
What I’m not saying is this means you close your enrollment period. I don’t want you to close your membership offering at that time; I want people to be able to sign up all the time. But when you offer bonuses as an incentive to act now, utilize scarcity by adding a deadline so that this offer – this special opportunity – goes away.
Here is an example for you. On the thank you page that appears after registering for a webinar, you could run a video congratulating the prospect on having registered for the webinar and to look for a confirmation email that will arrive in a moment.
“In the meantime, here’s a special one-time opportunity for you that disappears in X minutes…”
Then below the video, you show them a countdown timer, already practically to the end of that countdown timer, quickly ticking away.
You might be thinking, “Well, Scott. But how can I do this?” Even if the technology for this is a bit more advanced than you can feel comfortable, don’t skip the principle. Instead, you can just say in that video, “This opportunity ends Friday at midnight” and when it’s Friday at midnight, then the special is over.
I did something like this before with a special offer we promoted. And I even said in my email, “Hey, don’t contact me on Saturday saying you missed it. I’m a person of integrity. This opportunity is going to go away.”
Well, I guess somebody didn’t believe me. They emailed me on Saturday and said, “Hey, your sales page is missing.”
I thought to myself, “It’s actually because it’s after the deadline and they missed out.”
Things like that will happen. But maintain your integrity. Once people see that you follow through on what you say you will do, they will be even more inclined to trust your word in the future.
Plus, someone who will eagerly push your ethical boundaries for personal gain is never going to be a right-fit member!
Are you interested in taking next steps to multiply your coaching business? Here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business. Go here to complete this brief survey and schedule your free call.
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