When I left my previous membership business, I was on top. It was the largest membership organization in its niche, having a huge impact serving people all across the U.S., Canada, Europe, Asia, and all over the world.

But what would cause me to leave being on top? What became my why?

Someone shared something important with me over lunch one day. He said, “Scott, there comes a point in time when you’d rather leverage wisdom and knowledge than youth and energy.”

When I heard that, I wrote it down in my journal.

I didn’t know then that it was going to come back to me a few years later to become my reason why… to become what motivates me to do what I’m doing, what motivates me to put this book together for you.

“I would rather leverage my wisdom and knowledge than youth and energy.”

I didn’t know then that I’d someday be able to share my wisdom and knowledge with others, that I’d be able to help others develop a greater sense of hope and purpose.

My why is unique. It’s different from yours. And it established the direction for my membership business. It made me realize that I wanted to build my membership from the top down so I could impact the most people.

What do I mean by the top down? Well, I figured:

“Why not go after the people who I can create the greatest value and as a result would pay me the most amount of money? That way I could have a greater impact on others with lower levels of membership, by providing free products, resources, and trainings. I’m going to build my membership from the top down. I have a number of private clients that I work with, who enable me to leverage my wisdom and knowledge, but who also enable me to get paid so that I can serve people who maybe are just starting out – people just starting from scratch, who have a bigger dream of helping others.”

That’s why I built my coaching using a high-ticket membership offer.

Another part of my why is to be generous, keeping one eye on, what’s called “the Kingdom” and one eye on the business world.

As I’ve mentioned, I used to be a full-time pastor. I’m still a “pastor at heart.” I’ve served the local church and I believe in the local church. It’s important to me that I’m able to leverage my business so that I can do other acts of generosity.

I’m not here to preach or brag or anything like that, but that’s part of my reason why. I truly want to leverage my business so that I can be generous and make other things happen.

This is my reason WHY.  What’s Yours?

Here are some ways that you can discover yours:

1. Self-Reflection and Journaling: Take time to reflect on your passions, strengths, values, and experiences. Journaling can be a helpful tool to document your thoughts, feelings, and insights as you contemplate what brings you joy, what activities make you lose track of time, and what values are most important to you. Look for patterns and themes that emerge from your reflections.
2. Explore Different Activities: Engage in a variety of activities, both new and familiar, to expose yourself to different experiences. This can help you uncover what resonates with you on a deeper level. Whether it’s volunteering, trying out a new hobby, attending workshops, or even traveling, new experiences can trigger insights into what aligns with your interests and passions.
3. Seek Feedback from Others: Sometimes, those around you can offer valuable perspectives on your strengths and qualities that you might not fully recognize yourself. Reach out to friends, family, mentors, and colleagues for their input on what they see as your strengths and where they believe you excel. Their observations can provide insights into areas where you might find purpose and fulfillment.
4. Identify Problems You’re Passionate About: Think about the issues or challenges in the world that you feel passionate about solving. Purpose often arises from a desire to make a positive impact and contribute to something larger than oneself. Identifying causes or problems that resonate with you can help you connect with a sense of purpose.

Discovering your “why” is not always a linear process, and it might take time. Be patient with yourself, and be open to evolving your understanding of your purpose as you gain new experiences and insights. It’s also important to recognize that purpose can manifest in different ways throughout different life stages, so your sense of purpose might evolve over time.

Are you interested in taking next steps to multiply your coaching business? Here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.  Go here to complete this brief survey and schedule your free call.

About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.