When someone joins your membership program, they’re not really a member.
Not quite yet.
Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member.
A member is fully engaged, involved and utilizing their membership.
So how do you take someone from sign up to fully engaged?
One of the more advanced tools that I encourage membership businesses to have is an Engagement Tripwire.
An Engagement Tripwire is an action that you want every member to take with the goal of getting them to use their membership.
When you think about your Assimilation System (how you get members fully engaged) do you have a tripwire that moves them to take their first steps to use their membership.
What are the first 3-5 steps you want new members to take and that will help them use their membership?
If you utilize an Engagement Tripwire, new members will:
- Assimilate more quickly
- Get a “quick win” in using their membership
- Feel more confident that joining your membership was indeed the right decision
- Will know immediately what they should do upon becoming a member
- Feel more like a member
What is your Engagement Tripwire?
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.