Can you really sell your offer for that high of an investment?
Many talk themselves out of pricing their membership offer where they believe it should be.
Let’s say you have one member investing $1000 a month or you have 10 members investing $100 a month.
It’s the same amount of revenue – $1,000.
It’s NOT TEN times harder to sell ONE member at $1,000 a month
than it is to sell TEN members at $100 a month.
If anything, it’s potentially more difficult to get 10 members at $100 dollars a month than just going after the one member at $1,000 a month.
Why am I sharing this with you?
Because you’re going to have this myth swirling around in your mind that if you price your membership at that higher price point, it’s going to make it harder to sell.
That is not always true.
Here are three reasons why you should seriously consider keeping your high ticket membership offer priced high:
- Target Audience Quality over Quantity: Focusing on a higher ticket offer often allows you to target a more qualified and motivated audience. When someone is willing to invest a significant amount of money in your offer, they are likely more committed and have a higher level of interest and trust in what you’re providing. These members are often seeking premium value, personalized attention, and a deeper level of engagement. On the other hand, selling lower ticket offers to a larger number of people might require broader marketing efforts and could attract less committed members who might not fully engage with the product or service. Thus, selling a higher ticket offer can lead to more productive interactions and a higher conversion rate, as you’re catering to a segment that values what you offer.
- Resource Efficiency: Selling a higher ticket offer can result in a more efficient use of time and energy. When you’re dealing with a smaller number of members at a higher price point, you can dedicate more personalized attention to each individual. This often translates to higher membership satisfaction, better relationships, and potentially more word-of-mouth referrals. In contrast, managing a larger membership from a lower ticket offer might require more membership support, management, and communication efforts, which can be more time-consuming.
- Perceived Value and Trust: Higher ticket offers often come with a perceived increase in value and trust. Members tend to associate higher prices with higher quality, expertise, and exclusivity. When you can effectively communicate the unique value and benefits of your higher ticket offer, potential members are more likely to see the investment as worthwhile and are more likely to commit. Meanwhile, lower ticket membership offers might sometimes be perceived as less valuable or might raise concerns about quality or credibility.
Ultimately, what makes it harder for you to sell is trying to sell to the wrong people.
That one member who’s willing to invest at $1,000 a month is a different person than the 10 people at $100 a month. These are two totally different audiences, totally different people, totally different wallets.
It’s absolutely not 10 times harder, as long as you’re selling to the right people.
If you’re ready to multiply your membership and money, here are three ways we can work together!
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership…If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business. Go here to complete this brief survey and schedule your free call.
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