Embarrassed! It’s a funny word when you think about it. Say it out loud. It’s kind of odd.

E-M-B-A-R-R-A-S-S-E-D

That’s what happens when your members go to quit.

They’re usually embarrassed to say, “I need to cancel my membership.”

If anything they’ll avoid even saying it at all. They’ll send you an email just hoping you’ll process their cancellation and do so quickly.

You have to recognize that when you talk (and I mean talk not email) with a member who is seeking to quit, it your job to remove the embarrassment.

Let them know there’s no shame.

Why?

Well, you do this for a number of reasons:

1. You can leave the door open for them to come back. If they feel like they have no reason to be embarrassed it creates a welcoming opportunity for them to join again.
2. You gain an opportunity to keep them from quitting. When you remove the embarrassment from the conversation you can dig into the real reason why they may be quitting.
3. You show that you value them and their membership. By removing the embarrassment, you show that you value your relationship with them and give them the opportunity to stay connected.

How do you process cancellations?

What do you say (and not say) when someone is trying to quit?

You’re losing members if you’re not prepared for the conversation and don’t have a script.

I build and grow membership programs for entrepreneurs guaranteed to multiply income in 90 days or less.

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2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

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3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

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Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.