One of my mentors, Dan Kennedy, said that every person is tuned into their own radio station called WIIFM. Everybody has their antenna up and it’s tuned in to WIIFM. What’s in it for me? When they read your email, or your sales page, they will be asking the question, “What’s in it for me?”
Answer that question.
You’ll do that through this painted picture you’ve been creating.
Now I want you to take this “picture” and hang it in your office. I want you to put it on your desk, have it there, and just continue to add to it.
You might find out as you have real-life conversations with your prospects and participate in different Facebook groups and on social media, “Oh, they’re struggling with this. Let me write that down.”
As you read articles and continue to learn more and more about your prospects, you’ll also learn things about their wants, their pain points, their needs, and their desires. Write these things down and continue to build out this painted picture.
That’s how you leverage this process.
It will enable you to communicate on a much deeper level. I’m not asking you to do this exercise so that you will have this nice little paragraph to put someplace.
No, I’m asking you to do this so that you can make sure you have a successful, fast launch for your membership… and so that you will be able to serve the people who really need you!
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.