Even during the best of times, knowing how to best serve your members can sometimes be a bit of a challenge. But with all the uncertainty happening right now, it can be difficult to find ways to help your members navigate through.
And how can you help your members without creating more work for yourself?
Three simple questions can guide you in this process, and help you utilize all the great work you’ve already been doing for your members.
Earlier, we discussed what you could repurpose and then what you recycle.
This week we will focus on the third and final question…
What can you reframe?
How can you provide currently available content, either under a different name or as part of a different package, to customers outside of your membership?
NOTE: I’m not saying that you sell this to your existing members! That’s not what I’m suggesting by any means. We’re merely reframing what you are able to provide to additional members.
When reframing, you’re giving old content a new look or a new feel. Think about how books often get updated, expanded, and rebranded.
Perhaps the author has gone in and added a little bit, maybe taken away a little bit, and changed some of the stories, but the basic content inside that book is still the same. It’s just been “updated and expanded.”
You might take an older resource and reshoot any video components or revise and drill down on tactics you have learned since the original release.
These are just a few ways you can reframe content that you have already created to provide to new members and prospects!
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.