With all the uncertainty happening right now, it can be difficult to find ways to help your members navigate through.   Even during the best of times, knowing how to best serve your members can sometimes be a bit of a challenge.

And how can you help your members without creating more work for yourself?

Three simple questions can guide you in this process, and help you utilize all the great work you’ve already been doing for your members.

This week we will focus on the first question…

What can you repurpose?

You are probably offering way too much in your membership business. You’re generously focused on trying to provide great content for your existing members – which you should be –  but you’re doing it at the disservice of attracting new members.

One of the barriers that is keeping you from getting more members in your membership program is that you’re so focused on delivering what you said you were going to deliver, that you don’t have time to focus on prospecting, let alone current membership retention.

Here’s how I can help you with that. As you begin to look at all the amazing content you’ve already created, ask yourself, “What is it that I can repurpose?”

Think about a video post, a blog, or an article that you wrote. Now look inside that terrific content to find a couple of quotes you can pull out to create several social media posts. Then utilize these catchy memes to point people back to the article or a membership module where they can learn more.

If you blog, you can turn a series of blog posts into a book. With a little forethought, you can brainstorm a list of potential chapters for your book, then create two or three blog posts around each chapter’s topic. Continue to do that, and soon you’ve not only written a book, you’ve written a bunch of blog posts to go along with it… and pulled a massive number of quotes for social media to drive new traffic to every product you have to offer.

From those blog posts, you can also put together longer articles that can be re-published in print and online magazines within your industry. Consider aligning with organizations that reach your target market in a way you haven’t yet been able to harness. Wouldn’t it be amazing to capture new leads from an audience you didn’t have to build yourself?

Also consider packaging marketing campaigns that you’re doing in the B2B world – business to business – where your members would actually benefit from having a swipe file as a model they can use for themselves.

Again, this step is all about taking what you’re already doing and repurposing it or repackaging it… putting it together in new ways. If you’re already doing it, why not find multiple ways to use it? That’s repurposing!

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.