Helping Your Members Without Creating More Work For Yourself: Repurpose

Helping Your Members Without Creating More Work For Yourself: Repurpose

With all the uncertainty happening right now, it can be difficult to find ways to help your members navigate through.   Even during the best of times, knowing how to best serve your members can sometimes be a bit of a challenge.

And how can you help your members without creating more work for yourself?

Three simple questions can guide you in this process, and help you utilize all the great work you’ve already been doing for your members.

This week we will focus on the first question…

What can you repurpose?

You are probably offering way too much in your membership business. You’re generously focused on trying to provide great content for your existing members – which you should be –  but you’re doing it at the disservice of attracting new members.

One of the barriers that is keeping you from getting more members in your membership program is that you’re so focused on delivering what you said you were going to deliver, that you don’t have time to focus on prospecting, let alone current membership retention.

Here’s how I can help you with that. As you begin to look at all the amazing content you’ve already created, ask yourself, “What is it that I can repurpose?

Think about a video post, a blog, or an article that you wrote. Now look inside that terrific content to find a couple of quotes you can pull out to create several social media posts. Then utilize these catchy memes to point people back to the article or a membership module where they can learn more.

If you blog, you can turn a series of blog posts into a book. With a little forethought, you can brainstorm a list of potential chapters for your book, then create two or three blog posts around each chapter’s topic. Continue to do that, and soon you’ve not only written a book, you’ve written a bunch of blog posts to go along with it… and pulled a massive number of quotes for social media to drive new traffic to every product you have to offer.

From those blog posts, you can also put together longer articles that can be re-published in print and online magazines within your industry. Consider aligning with organizations that reach your target market in a way you haven’t yet been able to harness. Wouldn’t it be amazing to capture new leads from an audience you didn’t have to build yourself?

Also consider packaging marketing campaigns that you’re doing in the B2B world – business to business – where your members would actually benefit from having a swipe file as a model they can use for themselves.

Again, this step is all about taking what you’re already doing and repurposing it or repackaging it… putting it together in new ways. If you’re already doing it, why not find multiple ways to use it? That’s repurposing!

When you’re ready to multiply your membership and money, here are four ways we can work together!

1. How many members could you get in 14 days if you had the right tools? You can get the tools you need to get more members than ever with a FREE 14-day test drive of the Membership Accelerators Club. Click here to learn more!

2. Looking to Reduce Cancellations and Keep More Members… ​If you really care about your members, why not try to RESCUE THEM and help them with your membership? Your membership could possibly be the very tool that helps them get beyond their trouble, tension or transition. Go here to help more people and keep them paying!

3. Triple Your Membership And Do It Over and Over Again Toolkit This is the fastest way to get more members and take a member from sign-up to fully-engaged. You get the full toolkit with blueprints, templates and processes to help you get more members. Click here to learn more!

4. Are you interested in working together to multiply your membership? I just finished two days with a mastermind group and I have a couple spots available…just send an email to scott<at> and put “MASTERMIND” in the subject line… tell me a little about your membership and what you’d like to work on together, and let’s see if and how I can help.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.