Are you losing members?
Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some.
Most business owners just accept that it happens and move on to find new members.
However, the above average business owner will find opportunities to keep members from quitting.
The profit for your membership program is in the retention. When you increase your retention, you multiply your revenue from all members.
You can increase you retention by helping your members to BELIEVE, BELONG and BECOME.
BELIEVE
What are the core beliefs that you want your members to have? What mindset are you trying to help them achieve? How are you helping them to be better?
If you can’t articulate it, neither can your members. Your members have to have a set of beliefs that tie to your membership program.
BELONG
How are you creating a community within your membership program?
How are you cultivating the relationship you have with your members?
Are you projecting your own personality within your membership program?
If they don’t belong – they won’t stay. No one wants to go where they don’t feel like they belong.
BECOME
Are you helping your members see how they are better off with your membership program?
Are you recognizing their achievements? Are you recognizing their obstacles and how you can help?
Consider it immature but everybody enjoys recognition for their accomplishments. It can be public or it can be private, but you need to recognize what your members are achieving.
If you take these three actions, you will increase your retention and keep your members for the long-haul.
Are you interested in taking next steps to multiply your coaching business? Here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business. Go here to complete this brief survey and schedule your free call.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.