One of the reasons people cancel their membership and one that you’ve probably heard is, “I have found something else.” Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just say, “Hey, I’ve found something else.”
They don’t want to let you know that they’re cheating on you with somebody else. They’re just going to communicate, “You know, I found something else. I’m going to go in a different direction.”
This response usually just comes up after a little prodding in a conversation. You think to yourself, “Are you going to go with my competitor? Are you going to go down the street to somebody else?” But after a time, it usually comes to the surface, “I’m going to try this membership program out over here.”
One thing you should know is this: never belittle your competition. When you do, you’re actually belittling your client.
For some reason, they’ve simply made a decision to go with your competitor. To speak negatively of your competitor is to actually speak negatively toward the decision your member made.
Instead, you should always show the value that you can bring to your membership and to your member that your competitor won’t bring or isn’t able to bring.
You will discover all the tools to show you how to position yourself against your competitor so that you can provide greater value to your member and actually keep them from quitting your membership program inside my new book Accelerate – How to Get Your Next 10, 100, 500, or Even 1000 members in 60 Days!
The book retails on Amazon for $19.99.
This is NOT an e-book, PDF or some download.
This is a physical book, I’ll mail to you. The book is FREE, I just ask that you pay a small shipping/handling fee of $7.95 (still cheaper than Amazon Prime.)
I know that when I help you, I’m ultimately helping your members. When you’re able to get your message out there and grow your membership, then I’m having a direct impact on your members.
There’s not many practical tips, tools and books out there for people looking to get more members and increase retention. That’s why for every person who picks up a copy, they’re also going to receive one FREE month of the Membership Accelerators Club. You’ll get to join an elite group of membership marketers looking to grow their membership.
Let’s accelerate your membership today!
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