How To Respond When A Member Says “It Costs Too Much”

How To Respond When A Member Says "It Costs Too Much"

One of the questions I’m often asked is what are some of the top reasons people quit membership programs?

After working with my coaching network and my private clients and after leading my own membership business and growing a membership business to be the largest in its niche, I’ve compiled what I have found to be the top five reasons people quit membership programs.

Now, again, let me just say. This is regardless of your industry, regardless of your niche. These are the five reasons that people are canceling your membership program and over the next few weeks, we are going to “deep dive” into what those reasons are and what you can do about them!

Number one: “It costs too much.”

Now, you and I both know that anything worth doing requires an investment. It requires an investment of time and often, even greater, it requires an investment of money. When your members say, “It costs too much,” they’re really not saying it costs too much. What they’re saying is that the investment is greater than their responsibility to do something with it.

Now, obviously, you can’t tell them that. You can’t tell them that, “No, really, it’s your problem.” As a matter of fact, when somebody says, “It costs too much,” usually, as a membership business owner, you’re thinking, “Well, maybe I am charging too much… Maybe I am charging people more than I should. Maybe my competitors are charging less, so I should charge less.” No, that’s not what you should be thinking.

You should be thinking that, “How can I help them see that it isn’t a matter of this costing too much. I need to get them to take the investment of their time and their resources to reap the benefits that you provide for them.”

Now, a membership in your program must demonstrate a good return on investment, yes, but you have to consistently remind your members and demonstrate to them how they’re going to get that return on investment.

And keep in mind, it’s not about the stuff they get, it’s the results they get for being a part of your membership.  Results remind your members of how important their membership is and why staying with you is the best investment of time and resources.

If you’re ready to multiply your membership and money, here are four more ways we can work together!

1. Are you ready to get more members in four days than you do all month? This proven email sequence will bring you members no matter the specifics of your business. How can I say that? Because I’ve implemented this very same series for hundreds of my private clients across all different markets and every time, it’s brought in new members. Click here to discover more and start getting more members!

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership.  Click here to get your free book now!

3. Have you subscribed to the More Members Now Podcast? Every episode includes practical tips and tools to use in your membership or association. Plus, you can get over $472.67 in free resources. Listen to the latest podcast here –

4. Are you interested in growing your membership by 300% in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just send me an email and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!


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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.