Now, the final reason that people cancel their membership and one that you’ve probably heard is, “I have found something else.”
Many times, a member is not going to tell you they’re leaving you for your competitor. Instead, they just tell you, “I’ve found something else.” They don’t want to let you know that they’re cheating on you with somebody else. They’re just going to say, “I found something else. I’m going to go in a different direction.”
Now this response usually just comes up after prodding in the conversation. You know, you don’t come right out and say, “Are you going to go with my competitor? Are you going to go down the street to somebody else?” It just usually comes out and says, “Well, I’m going to try this membership program out over here.”
Never Belittle Your Competition
When you do, you’re actually belittling your client, your member. For some reason, they’ve made a decision to go with your competitor. To speak negatively of your competitor is to actually speak negatively toward the decision that they make.
Instead, I want you to show the value that you can bring to your membership and to your member that your competitor won’t bring or isn’t able to bring. You may not be able to keep them as a member, but you can always leave the door open for the potential that your member may return.
Those are the top five reasons. If you would like to read the first article, click here. If you would like to read the second article, click here. If you would like to read the third article, click here. If you would like to read the fourth article, click here.
I wanted to hit on those so that we can just look at some of the reasons that people give you for canceling. You can already begin to see that as I’ve laid it out to you, that you begin to say, “Well, yes. You know what? I’ve been told that. I thought that was why they were canceling, but now, I’m beginning to see the reasons that people cancel in a different light.”
If you’re ready to multiply your membership and money, here are four more ways we can work together!
1. Are you ready to get more members in four days than you do all month? This proven email sequence will bring you members no matter the specifics of your business. How can I say that? Because I’ve implemented this very same series for hundreds of my private clients across all different markets and every time, it’s brought in new members. Click here to discover more and start getting more members!
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership. Click here to get your free book now!
3. Have you subscribed to the More Members Now Podcast? Every episode includes practical tips and tools to use in your membership or association. Plus, you can get over $472.67 in free resources. Listen to the latest podcast here – www.MoreMembersNowPodcast.com
4. Are you interested in growing your membership by 300% in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just send me an email and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!
Share This Post