Recently, I had a private conversation with someone who has been in our membership, attended one of our virtual events and been a fan of what we do to help membership businesses grow.
During the conversation, I shared…
There really are only two ways to sell more memberships.
Needless to say, it took her by surprise.
It’s something that I teach in our highest level coaching program, Membership Maximizers.
Here they are:
1. Increase the size of your marketing audience.
If you have 1,000 ideal prospects on your list and all you do is double the size of your list, you should be able to double the size of your membership.
Just keep selling your membership in the same manner. Don’t change a thing. Just sell your membership the way you’ve been selling and increase your list size, your membership should double.
2. Increase your sales conversion rate
Let’s say, you have a list of 1,000 ideal prospects. Out of that 1,000 people, you’ve sold 10 people into your membership.
1,000 / 10 = 1 member for every 100 people on your list.
That’s your conversion rate. (1 member for every 100 people)
But let’s say you go to work on improving your conversion rate. You get your conversion rate to 1 out of every 50.
You now have 20 members all because you focused on increasing your sales conversion rate.
I know, it’s math…
But it really is a numbers game.
Your business is a machine. What you put into it, you get out of it.
Now, if you’re like my Membership Maximizers, you know there really is a third way…
3. Do both! Increase the size of your list AND increase your sales conversion rate.
That’s what we focus on in Membership Maximizers. It’s a private group of like-minded membership business owners.
They’re all looking to scale and grow their membership.
Jeff, one of our members just sold 10k in two weeks.
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.