As we continue our series on The Top Reasons People Quit Membership Programs, the next excuse that people give about canceling your membership is, “I’m not getting anything out of it.”
You know, some people feel like they’re not getting anything out of their membership, so they say, “I’m just going to cancel it.”
Usually, it’s not that they’re not getting anything out of it, it’s just that they’re not using their membership.
The times when I’ve had people say, “I just am not getting anything out of this membership.” When I ask them, “Are you utilizing this tool? Have you participated in this?” I am usually told, “No, I haven’t done this, I wasn’t doing that.”
So in reality, it’s not that they weren’t getting anything out of it. What I help them realize is they actually weren’t utilizing their membership.
It’s really about guiding them and showing them what they would be most interested in and how they could implement your membership If they focus in on that, they’ll get more from their membership.
This is the third article in a series. If you would like to read the first article, click here. If you would like to read the first article, click here.
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.