The next reason is, it seems a little bit of a reverse of last week’s. It’s actually, “I’m getting too much. I’m getting too much.”
Now, I’ll be the first to say. This may be the time your members are actually right. They’re actually saying the very reason that they’re canceling. They’re overwhelmed. They’re getting too much from you.
Time and time again, I’ve worked with membership businesses where they outline all of these benefits. They give all of these tools. They give all of these resources. They just think, “Well, if we just pile it on our members, we’ll create value for them,” when really, what you’re doing is you’re saying, “I’m overwhelming you. I’m going to give you too much intentionally.”
Then, your members are saying, “Well, I’m getting too much. I don’t know what to do. I don’t know what tools to use and when.” Really, they’re overwhelmed. They’ve got too much.
My question and challenge to you would be how could you deliver 10% less?
How could you deliver 10% ls so that you don’t overwhelm your members, so that they’re saying, “Okay. I know exactly what to do and when to do it”?
This is the third article in a series. If you would like to read the first article, click here. If you would like to read the first article, click here.
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.