The second reason that people often give for canceling a membership is, “I’m too busy.” Now, I’m going to make a confession. Anytime my members tell me, “Hey, I’m canceling my membership because I’m too busy,” it just makes my skin crawl.

Sometimes, I want to just come off the top rope on them and say, “What do you mean you’re too busy? You have time for social media. You’ve got time for phone calls that you shouldn’t be taking. You’re replying to e-mails that you shouldn’t be replying to. You’re surfing the internet. You’re doing all this stuff. It’s not that you’re busy. It’s that you can’t manage your own time.”

Now, as much as you would like to say that to your members, we both know we can’t do that. You can’t say that, “Hey, you shouldn’t be spending the time on social media and Facebook and LinkedIn and Twitter and all of that stuff.” Instead, what you and I should be thinking of is what are all of the things? What are all of the challenges that we are facing? What’s the competition of time that our members are facing?

You know, a healthy exercise for you to think about is to take a moment to think about all the things that compete for your member’s attention. It’s a daunting task. I’ll let you know, but there’s so much. It’s a healthy thing to do to be able to say, “Here are all of the obstacles that compete for the attention of my members.” Then, you begin to think about, “Hey, well, here’s how I can overcome that.Here’s what I can do with our membership program so that there’s not a competition for their attention.”

After all, that they’re really saying is not that they’re too busy, it’s that their attention is in other directions, and you have to bring their attention back to you.

This is the second article in a series.  If you would like to read the first article, click here.

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Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.