Any membership business that wants to be successful knows about the importance of lead generation, but many prospects are just not ready to start buying.
The good news is that this issue can be resolved with the use of lead nurturing.
Lead nurturing refers to the building of relationships between your business and prospects at every stage of the prospecting journey. You should communicate with your leads and help them with further information about what your business can do for them, slowly but surely building interest and trust and easing fears to the point at which those leads are willing to become paying members.
One good tip to ensure you can achieve that is to ensure you are offering targeted and valuable content. Ensure that you have created a buyer persona for your leads that provides details of their goals, interests, issues and objectives, which then makes it easier for you to develop content tailored to them.
Another good tip is to launch a call or demo campaign that allows them to see how your membership or product actually works and thus could be of benefit to them. Do a webinar that showcases the benefits (not features).
Over the years, I’ve been able to build the largest membership network in it’s niche. I’ll take the same proven strategies, tips and tools and apply them to your network.
If you’re looking for more solutions to grow your membership business, serve your members and are interested in working with me and my team privately… just schedule a free strategy session.
We’ll map out a strategy and then take a look to see if what we do is a right fit.
Go here to complete this brief survey and schedule your free call.
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About Scott Whitaker
