The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi page sales letter. It often has a headline that reads something like,

“Read this only if you are NOT interested in buying [name of product].”

The purpose, as its name implies, is to lift response. But what do you put in a lift note to achieve that goal?

John Forde suggests 10 possible topics and goals for lift letters:
1. To counter a key objection.
2. As a place to test your second best or alternative headlines.
3. To give readers an extra testimonial.
4. As an endorsement (approved, of course) from an authority or a celebrity.
5. To emphasize a time deadline on the purchase.
6. To focus on the best aspect of the offer (premiums, guarantees, discounts).
7. To emphasize long standing credibility (a formal letterhead might work well here).
8. To keep the message newsworthy. Let the lift note cover events that have happened since the initial mailing was written.
9. To underscore the ONE THING that really gives your product an edge over everyone else.
10. To emphasize track record, unusual and impressive credentials, or to make the benefits of the most important package feature especially clear.

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Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

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As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.