It can be an exciting experience for a membership business owner to finally win over that new member, not least because it demonstrates the worth of strategies and campaigns.
The downside to this is that focusing too heavily on winning new members can have the unintentional result of leaving existing members feeling dissatisfied and forgotten. There is no point in winning new members if you are going to lose your existing client base, meaning that the retention of current members should be a major factor for all membership companies.
One tip to ensure member retention is to constantly evolve what you are offering them. Continue to demonstrate value to long-term members by asking them what they want to do next and how you can help them to achieve it.
Customer research is a vital tool to help toward member retention. Qualitative data is great but insufficient for gaining the full picture, while research from a third party who is more objective can frequently be the kind of input desperately needed by a brand. Overlaying your company’s data with that gained from third parties can result in a much greater understanding of your members.
Your relationship with your members is what becomes the iron fence that will keep your competitors out.
The stronger your relationship plus the greater the results you provide for your members the more difficult it will be for your members to quit your membership program.
If you’re ready to multiply your membership and money, here are four more ways we can work together!
1. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership.
2. Are you ready to get more members in four days than you do all month? This proven email sequence will bring you members no matter the specifics of your business. How can I say that? Because I’ve implemented this very same series for hundreds of my private clients across all different markets and every time, it’s brought in new members.
3. Looking to Turn Your New Member into a Fully-Engaged Member… The “New Member Engagement Accelerator” may be exactly what you need. This newly revealed strategy will show you the step-by-step process for quickly getting every new member on-board with your membership.
4. Are you interested in multiplying your membership in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “hoping” people will sign up…just send an email to Scott<at>membershipmultipliers.com put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!
Share This Post