When you are just starting out, the membership businesses owner typically wears all the hats. If it needs to get done, the business owner is usually is the one doing it.
If there is an email the owner rights it.
If there is a process or procedure, the owner creates it.
And as time goes by, ONE becomes a very dangerous number to the business owner and their business.
Think about this, in your business, where do you only see “one.” It could be:
- One way to do marketing (only email)
- One way to generate leads
- One sales process
- One staff member who only knows how to [fill in the blank]
- One credit card processor
- One source of revenue (i.e. one membership level)
Wherever there is one in your business, your business is vulnerable.
What happens…
…when that one staff member calls in sick?
…when that one lead generator no longer works?
…when that one email no longer gets your emails opened?
You get the point.
Find where there is one and have a backup in place or at least another staff member who knows so that you’re never without, or just one.
If you’re ready to multiply your membership and money, here are four more ways we can work together!
1. Are you ready to get more members in four days than you do all month? This proven email sequence will bring you members no matter the specifics of your business. How can I say that? Because I’ve implemented this very same series for hundreds of my private clients across all different markets and every time, it’s brought in new members. Click here to discover more and start getting more members!
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership. Click here to get your free book now!
3. Have you subscribed to the More Members Now Podcast? Every episode includes practical tips and tools to use in your membership or association. Plus, you can get over $472.67 in free resources. Listen to the latest podcast here – www.MoreMembersNowPodcast.com
4. Are you interested in growing your membership by 300% in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just send me an email and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!
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About Scott Whitaker
