Pricing Your High Ticket Offer

Pricing Your High Ticket Offer

How do I price my high ticket offer?

I get that question a lot.

It’s a challenge that many people struggle with. And because of that, most end up undercharging for their coaching.

Most people just want me throw out a number as a way of validating what they’re already charging.

Instead, I give them to strategies to consider.

Here they are:


This is where you price your membership HIGH so that you can focus on providing a GREATER OUTCOME for your members. This enables you to serve less people, providing the greatest and best outcome.


This is where you price your membership LOW so that you can focus on serving MORE MEMBERS. The goal is to have a broader impact on more people.

And here’s the thing. . .

Neither of these strategies are wrong.

It all depends on the goal you desire to have.

These two pricing strategies are the same reason why most high ticket memberships have less people than low ticket memberships.

The greater the price, the fewer members so you can have a deeper outcome.

The lower the price, the more members, so you can have a broader impact.

So, which is the right path for you?

What do you desire to do for your members?

Just be sure to price accordingly.

Don’t see yourself short.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.