There’s a key role that relationships play in building your membership business.

I was meeting with a private client yesterday, working on a multi-million dollar membership business and I shared with him that your members are looking for a relationship.

Some of the types of relationships include:

• Affinity – feeling like they’re part of something bigger than themselves
• Networking – meeting others who are just like them, doing what they do
• Friendships/Connections – they’re looking for a social outlet
• “At the Top” – this is the relationship that some members and some membership businesses have where people want to be associated with the person(s) who leads that specific membership business.

All of these are important to your membership business.

Why?

Because, your members are looking for these types of relationships. And not every member is looking for the same type.

When your members find these relationships, they’re going to connect and take ownership of their membership.

They’ll also stay longer, which increases your retention rate.

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2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

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Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.