Sailing to Success Podcast with Lyndsay Phillip: 7 Systems to Growing a Membership Business

It was an honor to be a guest on Lyndsay Phillip’s Sailing to Success Podcast earlier this month. Lyndsay Phillips is the CEO and Captain of Smooth Sailing Business Growth – a content marketing company for life & business coaches, accountants, authors and other online entrepreneurs across North America.

In this special episode you will learn the seven systems I have personally used to grow my membership businesses, and how to grow yours the same way. Listen in here:

Main Questions Asked:

  • What got you into the membership business?
  • What are the main benefits of offering a membership program?
  • What are the Seven Systems?

Key Lessons Learned:

Membership Business

  • After building up the network for pastors, Scott learned a number of lessons that apply to nearly every kind of business. Almost every business owner should become an expert in the idea of membership.
  • A membership business is a model that works in many different industries including coaching, real estate, travel, and more.
  • A membership program is unique because your customers are giving you the authority to reinvest into them as members of your community.
  • A membership program creates an affinity relationship between the members themselves and not just the content creator.

Growing Your Membership Business

-A system is not just software, it’s anything that saves you stress, time, energy, and money.

-If you find yourself losing money or wasting time, you have to look at the systems you have in place and improve them.

-There a seven systems that exist in every membership business:

  • Content – Everything that you provide, broken down into categories and put onto a content calendar.
  • Assimilation – How you take someone who has just become a member and get them to the point where they feel like they own the membership. What do you want your members to believe, achieve, and receive?
  • Marketing – You should have your market, message, and media match and you have to constantly reevaluate what’s working. Look at the source of your leads and whether or not they are high quality over the long term.
  • Retention – There are two key words when it comes to retention, results and relationship. You need to have both aspects in your want your members to stick around. There should be a pain of disconnect, which is ultimately tied to the results and the relationship.
  • Ascension – You should have at least three levels to your membership business. There will always be someone who wants the highest level of service. You want to maximize and leverage the different levels. Multiple levels also allow a member to descend instead of cancel.
  • Strategy – A process for constant improvement and optimization of all your key metrics.
  • Leadership – A business can’t grow beyond the abilities of its leader. What are you learning and applying that will help your membership business grow?

-Thinking about your membership business, what system or area of your membership business are you most concerned about?

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.