Do your emails get the attention and rapid response they deserve?

Here’s how to make sure your members read and answer your messages while they’re still fresh:

• Grab them with your subject. The subject line should read like a compelling newspaper headline. One technique is to use the subject line to tell people what you want up front: “The Master Class is about to start!” for example, or “Did you miss the webinar?”

• Limit yourself to one subject per message. Don’t overload members with questions and data. Single-topic emails are easier to answer than lengthy essays or questionnaires.

• Have a “Call to Action.” Tell the reader what you need him or her to do—“Login to see your latest training”, or “Tell me your latest marketing win!” Specify whether you want a response to your email. If it’s not necessary, tell them.

• Be consistent. Tracking emails is easier when you keep the same subject line.

If you’re ready to multiply your membership and increase your retention, then let’s do it.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.