Crafting a compelling sales letter is an art form, a delicate balance between persuasion and authenticity. There are some key elements that transform a sales letter into an irresistible invitation to join your high ticket membership offer. You can craft a sales letter that invites people, doesn’t sound “sales” and gets potential members to take action.

Below are some friendly reminders for you as you write your sales letter. You might even pull up your current offer and compare it to the points below.

1. Create an Invitation, Not a Hard Sell: Creating an effective sales letter is all about extending a warm invitation to potential members rather than resorting to aggressive sales tactics or high-pressure selling. Write it as if you are writing to one of your best members. Remember, it’s a sales “letter.”
2. Include a Video: Consider incorporating a video into your sales letter, ideally at the top. The video can be a personal message explaining why you created the high ticket offer or even a reading of the sales letter. The key is to speak naturally and not make it seem like you are reading.
3. Set a Deadline: It’s essential to include a deadline in your offer to create a sense of urgency. People are more likely to take action when they know there’s a limited time to do so.
4. Create Scarcity: Mention that only a limited number of people will receive certain bonuses or benefits. Scarcity can encourage potential members to act quickly.
5. Use Graphics Sparingly: Graphics can enhance your sales letter, but they should be used sparingly and purposefully. Common uses for graphics include testimonials, bonuses, free gifts, guarantees, and branding elements. Graphics should align with the content and not be inserted randomly.
6. Engaging Visuals: Visual elements should engage the reader and complement the message. The goal is not just to make the sales page look attractive but to ensure that it effectively converts visitors into sign-ups.
7. Proofread Aloud: After writing your sales letter, proofread it by reading it aloud, word by word. This helps identify typos, missing words, and other errors that might be missed when reading silently.

The process of creating a sales letter that invites individuals to become valued members of your community is a nuanced endeavor. It hinges on the delicate balance of making your message heard without overwhelming your audience. Remember, it’s not just about selling; it’s about sharing your passion, expertise, and the unique benefits of your membership.

This isn’t meant to be an exhaustive and elaborate article on how to write your sales letter step by step. But instead just a reminder on some common elements that should be used and are often left out.

Ultimately, a well-crafted sales letter isn’t just a sales pitch; it’s an opportunity to extend a warm invitation. It’s a chance to showcase the value of your high ticket membership offer and how it can positively impact the lives of those who join. So, embrace these techniques, infuse your letter with authenticity, and watch as it transforms into a compelling invitation that inspires action and builds a thriving community of like-minded individuals. Your sales letter can be as good as it can be, and it all starts with extending that heartfelt invitation to your prospective members.

Are you interested in taking next steps to multiply your coaching business? Here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.  Go here to complete this brief survey and schedule your free call.

About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.