I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More
How to Assimilate New Members and Increase Retention with “Engagement Tripwires” in Your Membership Program
When someone joins your membership program, they’re not REALLY a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. They don’t “feel” like a member. They say things like: I joined _____ membership. vs I am a member of _____ membership. Your membership. . . vs My membership. . . You … Read More
How Many Membership Levels Should You Have?
During a recent coaching call, one of my members asked me, “How many membership levels should I have?” It’s one that I’m often asked and the answer is always THREE! Regardless of your membership business or niche that you’re in – the answer is still three. Here are 7 reasons why: 1) Three is better than one. Many membership businesses … Read More
31 Reasons Why Members Quit
Below are 31 Reasons Members Quit. They’re 31 reasons that I’ve heard over and over from members and leaders like you. There’s so much competing for your members and so much going on in the personal life and business of your members that even the slightest interference can cause your members to quit. You’ve got to have a plan for … Read More
Cancellation Requests – What do you do?
“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member? What do they do with it? When I meet with my private clients, I always ask about how they process cancellations. Without a doubt, they always say they just go ahead and cancel them. No questions … Read More