Embarrassed! It’s a funny word when you think about it. Say it out loud. It’s kind of odd. E-M-B-A-R-R-A-S-S-E-D That’s what happens when your members go to quit. They’re usually embarrassed to say, “I need to cancel my membership.” If anything they’ll avoid even saying it at all. They’ll send you an email just hoping you’ll process their cancellation and … Read More
How Many Membership Levels Should You Have?
During a recent coaching call, one of my members asked me, “How many membership levels should I have?” It’s one that I’m often asked and the answer is always THREE! Regardless of your membership business or niche that you’re in – the answer is still three. Here are 7 reasons why: 1) Three is better than one. Many membership businesses … Read More
When Members Become Mannequins (and How to Reengage Them)
The Mannequin Challenge – if you haven’t heard (or seen it yet) it’s taking the internet by storm. Think flash mob but with people posing like mannequins. Seeing people standing still for long periods of time – reminds me of what happens in a lot of membership programs. People join, take some quick action but then all the sudden they … Read More
Cancellation Requests – What do you do?
“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member? What do they do with it? When I meet with my private clients, I always ask about how they process cancellations. Without a doubt, they always say they just go ahead and cancel them. No questions … Read More