I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More
21 Secrets to Online Marketing Success (Part 2)
Below is part two of my three part blog on 21 Secrets to Online Marketing Success. You can find part 1 here. 8. Do not allow yourself to be belittled, insulted or demeaned verbally or in writing by others. When someone makes a snide or degrading comment, your reply should be: “What was your purpose in making that comment to … Read More
21 Secrets to Online Marketing Success (Part 1)
Below is part 1 of 3 in a series of 25 Secrets to Online Marketing Success that I wanted to share with you. Just some lessons, I’m learning or have learned and passing along to you. 1. Be yourself. Do not pretend to be someone or something you are not. Your uniqueness will appeal to a certain segment of the … Read More
Improve Your Direct Mail Response With “Lift Letters”
The lift letter, also known as a lift note, is the second, small letter that is sometimes inserted into a direct mail package along with the main multi page sales letter. It often has a headline that reads something like, “Read this only if you are NOT interested in buying [name of product].” The purpose, as its name implies, is … Read More
7 Things You Won’t Believe People Are Selling With Membership
Let’s have a little fun… As Membership Business owners creativity is our friend, and that’s why it can be particularly discouraging when we have a mental block or when we feel like we’ve run out of good ideas. Well here’s a list of 10 truly absurd things that are actually selling with membership… …hopefully you find it inspiring and thought-provoking (or … Read More
Three Ways To Create Stronger Offers
Here are 3 suggestions that can make your offers stronger: 1. Be different. Don’t give away yet another free coffee mug or free bonus report; the best offers are fresh and new. For instance, the sweepstakes mailing that successfully launched New York magazine offered a unique grand prize: dinner at Gracie Mansion with New York City’s mayor. Most investment newsletters offer … Read More
Developing Content for Your Membership Business
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More