Would you like a Cadillac Membership? No, I’m not talking about some new level – Gold, Diamond, Cadillac. I’m talking about a real membership with Cadillac, the car company. I wanted to pass along an article to you where Cadillac is entering the membership/subscription business with their “Cadillac Book Service.” For $1500 a month, you can get a Cadillac. The … Read More
Do You Have an Engagement Tripwire?
When someone joins your membership program, they’re not really a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. A member is fully engaged, involved and utilizing their membership. So how do you take someone from sign up to fully engaged? One of the more … Read More
Cancellation Requests – What do you do?
“I need to cancel my membership.” That’s what the email said. What do you do next? Do you forward it to a staff member? What do they do with it? When I meet with my private clients, I always ask about how they process cancellations. Without a doubt, they always say they just go ahead and cancel them. No questions … Read More
Developing Content for Your Membership Business
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. … Read More