Don’t Believe This Membership Myth

There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More

Are You Killing Your Membership?

There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More

Which of these images best represents you?

Once there were two business owners. Both were smart, worked hard and delivered good products and services. But one of them felt like felt like this: The other one felt like this: The difference was one kept up with the times and learned how to sell his products and services en masse via membership programs generating huge paydays for himself. … Read More

Embarrassed? Your Members. . .

Embarrassed! It’s a funny word when you think about it. Say it out loud. It’s kind of odd. E-M-B-A-R-R-A-S-S-E-D That’s what happens when your members go to quit. They’re usually embarrassed to say, “I need to cancel my membership.” If anything they’ll avoid even saying it at all. They’ll send you an email just hoping you’ll process their cancellation and … Read More

How to Assimilate New Members and Increase Retention with “Engagement Tripwires” in Your Membership Program

When someone joins your membership program, they’re not REALLY a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. They don’t “feel” like a member. They say things like: I joined _____ membership. vs  I am a member of _____ membership. Your membership. . .   vs     My membership. . . You … Read More

Quick question – Why should I . . .

Quick question for you – why should I join your membership program? Can you and your staff quickly give the unique selling proposition (USP) that your membership offers? More than likely your staff will start listing what people will receive with their membership and not the benefits or desired outcome that people will experience with their membership. So, do you … Read More

What You Can Learn from Cadillac

Would you like a Cadillac Membership? No, I’m not talking about some new level – Gold, Diamond, Cadillac. I’m talking about a real membership with Cadillac, the car company. I wanted to pass along an article to you where Cadillac is entering the membership/subscription business with their “Cadillac Book Service.” For $1500 a month, you can get a Cadillac. The … Read More

How Many Membership Levels Should You Have?

During a recent coaching call, one of my members asked me, “How many membership levels should I have?” It’s one that I’m often asked and the answer is always THREE! Regardless of your membership business or niche that you’re in – the answer is still three. Here are 7 reasons why: 1) Three is better than one. Many membership businesses … Read More

7 Things You Won’t Believe People Are Selling With Membership

Let’s have a little fun… As Membership Business owners creativity is our friend, and that’s why it can be particularly discouraging when we have a mental block or when we feel like we’ve run out of good ideas. Well here’s a list of 10 truly absurd things that are actually selling with membership… …hopefully you find it inspiring and thought-provoking (or … Read More

Do You Have an Engagement Tripwire?

When someone joins your membership program, they’re not really a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. A member is fully engaged, involved and utilizing their membership. So how do you take someone from sign up to fully engaged? One of the more … Read More