As a coach or consultant you have a “unique genius” to help others. This systematic process will help you identify all the skills you already possess to help others. You will never again have to doubt or guess at what you’re going to provide your members as part of your coaching program. Regardless of whether you’ve been following me for … Read More
What Are You Passionate About?
I like to ask this question, first and foremost, because nobody wants to create a membership around something they’re not passionate about. I’m passionate about membership. I’m passionate about helping you expand your influence and grow your audience and gather those people inside a membership or coaching program. What are you passionate about? I want your membership business to revolve … Read More
3 Ways A Podcast Will Multiply Your Membership
One of the fastest ways to get your message out into the world is through a podcast. My goal today is to convince you not only to do a podcast, but to become madly in love with podcasting and the results a podcast can produce for you. You might have been sitting on the fence for some time now wondering … Read More
Launch It First, Then Build It
This may come as a shock to you, but when we started, we didn’t have a membership site. We didn’t have tons of content that we were just going to immediately go out and be able to offer. As a matter of fact, we invited members into our membership and didn’t deliver a thing to them, except for some bonuses … Read More
Don’t Believe This Membership Myth
There’s a dirty little myth out there – “If we just add more value, we’ll get more members.” Sometimes the lie is said out loud. Sometimes it’s an internal belief. However, it all starts with, “Why aren’t we getting more members?” Somehow, the question of “Why aren’t we getting more members?” was more easily answered by just saying, “If we … Read More
Are You Killing Your Membership?
There’s a silent killer lurking in your membership business. No, it’s not one of your members. It’s not one of your staff members either (although there may be times where they want to, HA!). It’s not your database, CRM, or marketing, either. The silent killer… it’s Member Overwhelm! It creeps in, starting from the very beginning. Your prospect signs up … Read More
Which of these images best represents you?
Once there were two business owners. Both were smart, worked hard and delivered good products and services. But one of them felt like felt like this: The other one felt like this: The difference was one kept up with the times and learned how to sell his products and services en masse via membership programs generating huge paydays for himself. … Read More
Embarrassed? Your Members. . .
Embarrassed! It’s a funny word when you think about it. Say it out loud. It’s kind of odd. E-M-B-A-R-R-A-S-S-E-D That’s what happens when your members go to quit. They’re usually embarrassed to say, “I need to cancel my membership.” If anything they’ll avoid even saying it at all. They’ll send you an email just hoping you’ll process their cancellation and … Read More
How to Assimilate New Members and Increase Retention with “Engagement Tripwires” in Your Membership Program
When someone joins your membership program, they’re not REALLY a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. They don’t “feel” like a member. They say things like: I joined _____ membership. vs I am a member of _____ membership. Your membership. . . vs My membership. . . You … Read More
Quick question – Why should I . . .
Quick question for you – why should I join your membership program? Can you and your staff quickly give the unique selling proposition (USP) that your membership offers? More than likely your staff will start listing what people will receive with their membership and not the benefits or desired outcome that people will experience with their membership. So, do you … Read More
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