Are you losing members? Of course! It’s one of the unfortunate circumstances of having a membership program. You win some and you lose some. Most business owners just accept that it happens and move on to find new members. However…
Your Members and New Year Resolutions
I’ve got an important question for you – and it’s NOT about your New Year’s resolution. It’s about your members! Your members are making resolutions for the New Year. They’ve got problems in their life and business that they want solved. So here’s the question: Will your membership program help them reach their desired outcome? This is an important question … Read More
Which of these images best represents you?
Once there were two business owners. Both were smart, worked hard and delivered good products and services. But one of them felt like felt like this: The other one felt like this: The difference was one kept up with the times and learned how to sell his products and services en masse via membership programs generating huge paydays for himself. … Read More
Quick question – Why should I . . .
Quick question for you – why should I join your membership program? Can you and your staff quickly give the unique selling proposition (USP) that your membership offers? More than likely your staff will start listing what people will receive with their membership and not the benefits or desired outcome that people will experience with their membership. So, do you … Read More
7 Things You Won’t Believe People Are Selling With Membership
Let’s have a little fun… As Membership Business owners creativity is our friend, and that’s why it can be particularly discouraging when we have a mental block or when we feel like we’ve run out of good ideas. Well here’s a list of 10 truly absurd things that are actually selling with membership… …hopefully you find it inspiring and thought-provoking (or … Read More
Pricing Strategies for “Shrinking Food”
What can you learn from “shrinking food?” You may have seen this video below from Rick Lax. If not, it’s worth a quick look. So, how does it apply to your business? Ask: Do we even need to do this at all? You’ve made some strategic decisions that no longer apply. The strategies behind those decisions no longer apply. … Read More