Embarrassed! It’s a funny word when you think about it. Say it out loud. It’s kind of odd. E-M-B-A-R-R-A-S-S-E-D That’s what happens when your members go to quit. They’re usually embarrassed to say, “I need to cancel my membership.” If anything they’ll avoid even saying it at all. They’ll send you an email just hoping you’ll process their cancellation and … Read More
How to Assimilate New Members and Increase Retention with “Engagement Tripwires” in Your Membership Program
When someone joins your membership program, they’re not REALLY a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. They don’t “feel” like a member. They say things like: I joined _____ membership. vs I am a member of _____ membership. Your membership. . . vs My membership. . . You … Read More
How Many Membership Levels Should You Have?
During a recent coaching call, one of my members asked me, “How many membership levels should I have?” It’s one that I’m often asked and the answer is always THREE! Regardless of your membership business or niche that you’re in – the answer is still three. Here are 7 reasons why: 1) Three is better than one. Many membership businesses … Read More
Do You Have an Engagement Tripwire?
When someone joins your membership program, they’re not really a member. Not quite yet. Sure, they’ve signed up, agreed to be a member and paid their fee. But, that doesn’t make them a member. A member is fully engaged, involved and utilizing their membership. So how do you take someone from sign up to fully engaged? One of the more … Read More