I want to share with you is called the Impact Pricing Strategy. This is where you price your membership at a low cost so you can impact more people.
Pricing your membership at a very low investment is done with the intent to get as many people as possible to sign up for your coaching program. This strategy focuses on maximizing the breadth, not the depth, of your membership.
By creating a low barrier to entry, the Impact Pricing Strategy allows you to serve as many people as possible.
This might not be the right strategy for everyone.
It’s really best for those wanting to put out a message to a broad audience, and possibly use it as a way to later up-level members into a high-ticket membership offer.
The goal is often mission driven for coaches in this situation. Having a low price assists you to expand your mission.
When I was President of Church Leader Insights, we had a coaching program called “The Renegade Pastor.” Our goal was to help pastors “abandon average.” That was our mission. We were dedicated to doing everything possible to come alongside pastors and encourage them in their ministry.
In order to accomplish that mission, we priced the coaching program at $99 per month. We knew that we would be able to reach as many pastors as possible and create a sustainable coaching program with that investment.
Currently, I have a group called Membership Accelerators Club. The goal with this group is to help as many membership and coaching businesses serve their members as possible.
I get to lay my head down at night knowing that I’m vicariously helping numerous people develop better relationships, better marriages, experience financial freedom, get healthy and so much more. All because members of the Membership Accelerators Club are out there getting and serving more members.
I price this membership low enough to attract more people so that I can have a broader impact. (But I also have a high-ticket offer.)
Are you interested in taking next steps to multiply your coaching business? Here are four ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Looking to Turn Your New Member into a Fully-Engaged Member… The “New Member Engagement Accelerator” may be exactly what you need. This newly revealed strategy will show you the step-by-step process for quickly getting every new member on-board with your membership.
3. Do you want to get more members in 4 days than you do all month without costing you a dime on marketing? I’m giving you the exact email templates, the timings, everything you need to simple “plug and profit” from all of my hard work learning and testing with hundreds of membership businesses over the years.
4. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business. Go here to complete this brief survey and schedule your free call.
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