The Importance of Developing Leaders in Your Membership Business

The Importance of Developing Leaders in Your Membership Business

I want to talk about this integral part of your business because I want to help you develop your personal leadership so that you can lead your members and ultimately grow your membership business. After all, every business has a leadership system whether you recognize it or not.

Whether you’re growing as a leader or whether you’re declining as a leader, your business is going to be impacted. That’s why  growing leadership is such an integral part to what we do inside our membership business. I want to lead with this statement,

“Growing membership businesses are led by growing leaders.”

When I meet with the CEO or a president or a founder of a membership business. I like to ask them and find out from them, and I like to learn from them, what books are they reading? How are they growing? What are some of the things that they’re experiencing in order to grow their leadership? Without a doubt those membership businesses that are growing, I am able to find how that leader is growing in their personal leadership and in their business leadership.

Now there’s an old saying that says, “He who thinks his leading and has no followers is only taking a walk.” Maybe you’ve heard that saying. I want you to think about your business and your members, they’re following you and if you want more members to follow you, then you’ve got to go to work on your personal leadership and on your business leadership.

I want you to grow so that you can go through the barriers that you’re going to face within your business. What I’d like to say is you’re going to grow through those barriers and be able to lead your business. Hopefully, in doing so and having a leadership system in place, you’ll be able to actually be able to actually just jump over some of those barriers and miss some of the common barriers that other businesses and other membership businesses commonly face.

Listen; if you’re all alone as a leader, are you really leading? If you’re losing touch with your members, then that’s a huge leadership landmine. It will damage your credibility, and it’s going to destroy your influence with your members. So, how do you avoid losing touch?

Let me ask you this question. What is the last book you read on leadership? If I was sitting across the table from you or you were sitting across the table from me right now, and I asked you, “What is the last leadership book that you read?” What would you say to me? What book would you share with me?

All leaders are readers.

I want you to really consider the importance of the content you are consuming. Then I want you to look at what is it that you’re experiencing? And then what is it that you’re applying in your personal life and in your business? And then what is it you’re developing? What are you going to work on constantly to improve your business and your personal growth?

When you’re ready to multiply your membership and money, here are four ways we can work together!

1. Speaking of reading, have you picked up a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members? Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Click here to get your free book now!

2. Are you looking for a community of like-minded membership business owners/leaders? I run a fun Facebook group for “membership marketers” who want to grow & scale. Might be useful for you. Check it out here.

3. Looking to Reduce Cancellations and Keep More Members… ​If you really care about your members, why not try to RESCUE THEM and help them with your membership? Your membership could possibly be the very tool that helps them get beyond their trouble, tension or transition. Go here to help more people and keep them paying!

4. Are you interested in working together to multiply your membership? I just spent some time with my mastermind group and I have a couple spots available…just send me an email to Scott<at> and put “MASTERMIND” in the subject line… tell me a little about your membership and what you’d like to work on together, and let’s see if and how I can help.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.