The Most Common Membership Marketing Mistake

(Stop This And You Can Add More Members Than Ever Before!)

Mistakes happen, but the good news that when it comes to marketing your membership business, the great majority of serious errors can be avoided with a bit of discipline and careful planning.

One of the most common errors made by membership marketers is attempting to be everything to everybody. The reality however is that regardless of how good the products, services or membership perks offered may be, it is impossible to service everybody. The simplest way to avoid this mistake is to gain a better awareness of your target audience. Knowing what you should not, or even cannot, do is vital to making membership marketing a success, so build a detailed and specific buyer persona which will enable you to better develop clear messaging aimed specifically at your particular market.

Another mistake to avoid is to keep reusing old methods just because they worked in the past. Tried and true methods may seem safe and risk-free, but they also virtually guarantee that there will be no chance for bigger gains than has previously been the case. Membership marketing strategies need constant updating to account for new approaches, channels and technologies.

If you’re ready to multiply your membership and money, here are three other ways you can make it happen!

  1. Free Online Training… I’ll show you the number one strategy to triple your membership and do it over and over again. Click here to secure your spot now.
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  3. Triple Your Membership And Do It Over and Over Again Toolkit This is the fastest way to get more members and take a member from sign-up to fully-engaged. You get the full toolkit with blueprints, templates and processes to help you get more members. Click here to learn more!


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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.