The Most Common Mistake In Your Membership Marketing

The Most Common Mistake In Your Membership Marketing

(Stop This And You Can Add More Members Than Ever Before!)

Mistakes happen, but the good news that when it comes to marketing your membership business, the great majority of serious errors can be avoided with a bit of discipline and careful planning.

One of the most common errors made by membership marketers is attempting to be everything to everybody. The reality however is that regardless of how good the products, services or membership perks offered may be, it is impossible to service everybody. The simplest way to avoid this mistake is to gain a better awareness of your target audience. Knowing what you should not, or even cannot, do is vital to making membership marketing a success, so build a detailed and specific buyer persona which will enable you to better develop clear messaging aimed specifically at your particular market.

Another mistake to avoid is to keep reusing old methods just because they worked in the past. Tried and true methods may seem safe and risk-free, but they also virtually guarantee that there will be no chance for bigger gains than has previously been the case. Membership marketing strategies need constant updating to account for new approaches, channels and technologies.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.