Regardless of the niche, regardless of the services you provide, you lead a membership business and a membership business is different from a customer business.
A customer-based business is a one and done. You get the customer and you hope that they come back, but with a membership business they’re saying, “I’m going to make an investment, and it’s going to be ongoing and you’re going to provide those services to me on an ongoing basis and I’m going to make that investment in you in an ongoing basis.” So you have to treat members different.
Now what I’m about to share with you actually comes from a coaching session that I did where I went in and I talked to them about how to create a membership culture within their business and I was training, their entire staff on thinking differently about their members.
One of the statements that I gave them that I want to give you, is there’s not a problem that your membership business faces, that new members can’t fix. So there’s not a problem that your membership business faces, that new members can’t fix, or can’t be fixed by increasing the retention of your current members. Here’s what I mean by that….
Let’s say you want to do a new marketing campaign and you want to go out and get new members. Well how are you going to pay for that? It’s not in the budget, it’s an idea that you want to try to do to reach new people and get new members. Well the way that you’re going to be able to do that, is by getting new members or increasing retention of your current members, or a higher-level strategy would be utilizing the ascension system is to create a new level of membership and get people to ascend. That investment that they’re making is then going to fund that marketing campaign.
Let’s say you want to do an event for your members. Well, it’s not in the budget, you don’t have the funds available for it. Well that event is going to be funded by new members, or increasing retention. Let’s say you want to get a raise, or you want to increase your own salary. Well the way that you do that is, you get new members or increase retention.
There’s not a problem that your membership business faces, that can’t be solved by your members.
PS – Here are four ways we can work together!
1. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership.
2. The Membership Accelerators Club… This is the place for membership businesses looking for marketing tools that you can plug and play to get more members. Literally, these tools will help you promote your program and get more members. Click here to learn more now (and get the 4-Day Membership Generator!)
3. Triple Your Membership Incubator Live Event… Let’s meet up in Atlanta, GA for the first ever Triple Your Membership event. You’ll have everything you need to get new members before you leave the event. Register now, and you can get a ton of bonuses too! Click here to learn more!
4. Have you subscribed to the More Members Now Podcast? Every episode includes practical tips and tools to use in your membership or association. Plus, you can get over $472.67 in free resources.
Listen to the latest podcast here -> www.MoreMembersNowPodcast.com
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