When it comes to getting more members, there’s a simple three point checklist that I use every time.
When all three are right, new member sign-ups just pour in.
Get it wrong and…
…well it’s because I didn’t run the checklist.
Here it is:
- Outcome
- Offer
- Opportunity
Let me break it down for you.
1- Present the right OUTCOME:
You have to paint a picture of the outcome that your prospective member desires. What can your membership do for them? How can it take them from where they are to where they desire to be?
It’s the very first thing you must do. If your prospective member wants better finances, healthier lifestyle, meaningful relationships, new skills…
You have to demonstrate that your membership will get them their desired outcome.
2- Make the right OFFER:
Now that you’ve demonstrated the outcome your membership program will provide you have to make them an offer to join your membership.
Most memberships only offer one way to sign up. It’s one membership, one offer.
Instead, what if you had multiple offers for people to join your membership. One offer may appeal to one prospective member and another offer may appeal to another prospective member.
When you have multiple offers you appeal to multiple prospective members.
3- Turn it into the best OPPORTUNITY:
This is where you bring it all together. You demonstrate your membership offer is the best opportunity for them to get their desired outcome.
One of the best ways to do this is through testimonials. Show how others have used their membership to get their outcome and it was all because of the opportunity you gave them.
You have to turn your membership into an opportunity.
Run this checklist and you’ll have a membership generator that you can use over and over again.
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.