At different times throughout the year, I always like to sit down and take a look at my marketing strategy over the last few months.

What worked? What didn’t? What turned a profit? What ideas do we need to throw out? How can we improve?

I’m not going to walk you through a new marketing plan for the year.

Today we are going to walk through The Three Core Beliefs of Marketing.

First Belief: Marketing is the most important activity you can do for your business.

You really have to understand that marketing is the most important tool that you have in your membership business. Now, I understand that as a business owner you often go into your business and you want to produce, or you want to provide, or you want to give whatever tools, resources or services you provide. But as a business owner, what you really are is a marketer of those things.

So, if you were to fill in the blanks here:

“My business is _______” but in reality it’s “My business is a marketer of _______.”

Second Belief: Marketing is something you never finish learning.

It’s an ongoing education. Listen, I am a student of marketing. I have been able to be around some of the best marketers in the world. I have been able to spend coaching time with some of “The Greats” like Dan Kennedy. I am forever learning more about how to better market my membership business. You too, need to become a student of marketing.

Some of you may need to seek an education in marketing, and it needs to be made a top priority! All over my site you will find tools and resources to become a better student of marketing.

Third Belief: There is a difference between ordinary and extraordinary income.

The difference between ordinary and extraordinary income is implementation. You have to implement marketing into your business.

You have got to:

1) Make marketing a priority.

2) Become a student of marketing your business.

3) Use everything you have learned and really go at it!

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.