Here are 3 suggestions that can make your offers stronger:
1. Be different.
Don’t give away yet another free coffee mug or free bonus report; the best offers are fresh and new.
For instance, the sweepstakes mailing that successfully launched New York magazine offered a unique grand prize: dinner at Gracie Mansion with New York City’s mayor.
Most investment newsletters offer free special reports as premiums. The Sovereign Society, a newsletter on offshore investing, offered something different: a free Swiss bank account – a gift not given by any other investment newsletter.
2. Offer something that is highly desirable.
Unless you are offering something people really want, your promotion is not going to work, no matter how clever or creative.
A publisher was selling a loose-leaf service on how to manage Novell NetWare local area networks.
Response rates doubled when a new direct mail promotion offered a disk with free software a collection of utilities for Novell networks.
The 100% increase in orders confirmed that these software programs were tools network administrators obviously wanted to get their hands on. The outer envelope teaser read:
“Yours FREE! 5 Powerful Programs to Help You Manage Your Novell NetWare Network More Efficiently and Easily – See Inside for Details on This Special Time Limited Offer.”
3. High perceived value.
The more valuable prospects think your offer is, the more likely they are to act on it.
Software is a great premium for this very reason. It has a high perceived value: software packages can easily sell for $49 to $300 or more.
Yet a CD with code on it can be duplicated for about a dollar. So, offering some free software can increase response but cost you relatively little to deliver.
In a promotion tied in with their sponsorship of the Olympics, IBM offered a special IBM Olympic pin as a premium. It probably only cost IBM a buck or so each.
But the mailer copy hinted that the item could become a collectible, creating an impression of potentially high value.
IBM held a tele seminar on improving Website performance. When they offered an audio CD of the conference as a premium in a lead generating direct mail piece promoting their Web services, it increased the response rate six-fold vs. the same piece without the free CD offer.
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.