What most separates a membership business from a “customer-based” business?

In my opinion, COMMUNITY.

I have yet to see a membership where there isn’t a community.

[Note: I make a distinction between subscriptions and memberships. No one says, “I’m a member of Netflix.” Or, “I’m a member of the Wall Street Journal.” That’s because those are clearly subscriptions. Subscriptions would be better served if they created a community.]

“Community is the greatest tool a membership business has. It is unique to every membership. It cannot be duplicated or copied.”
– Scott Whitaker

What makes a “customer” feel like a “member”? COMMUNITY!

For example, think about a gym membership.

• CrossFit
• Crunch Fitness
• Iron Tribe
• Orange Theory
• Gold’s Gym
• LA Fitness
• The Zoo
• Planet Fitness
• Equinox Fitness Club

Every single one of these (and the many others not listed) have their own community. They have their own identity. They create members under their community.

I dare you to challenge a member of CrossFit, telling them why Orange Theory is better. Or vice versa. Those businesses create loyal members, a fiercely devoted community.

My friend, Dan Kennedy, says, “Build an iron fence around your herd to keep the poachers out.” In context, he’s talking about your members. Your members make up your herd. And in order for you to have longevity in your membership there must be an “iron fence.”

This means you must create a community where your herd will gather, desire to stay, and have their needs met.

If you’re looking for more strategies to transform more customers into committed members, you really should get a FREE copy of my new book, Accelerate – How to Get Your Next 10, 100, 500, or Even 1000 members in 60 Days!

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Inside Of Accelerate, You’ll Learn My Most Closely Guarded Secrets For Growing Your Membership, Like…

• What to do in the first hour in order to take a member from ‘Sign-up’ to ‘Fully-Engaged’ as fast as possible.
• The 5-C Model of marketing and how it can help your grow your membership to numbers you wouldn’t believe!
• My secret formula for 10Xing members accountability. Nail this and you’ll have a steady stream of income for years to come!
• The best all-time (but least used) method to multiply your membership and how you can do it over and over again to the same great result.
• And so much more…

Oh, and in case you’re wondering, I don’t hold back in this book. You can actually grow your membership using just what I talk about.

This isn’t one of those “here let me tell what do to do but not how” – I teach actual strategies and techniques you can use right away to get your recurring revenue up to the point you’ve dreamed it would be.

Don’t wait, this is a limited time opportunity.

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