Use Four Big Rocks To Create A Month’s Worth Of Marketing

Use Four Big Rocks To Create A Month's Worth Of Marketing

Would you like to be able to create an entire month of marketing in 20 minutes or less?

It’s a strategy I like to call: “Big Rocks.”

There are four “big rocks” that we use in our marketing.

Here the are:

Content Emails – this is where we teach right inside the email. You see most marketers like to tell funny stories about their day, or email their list only when they’re trying to sell something.

I’ve been able to land six-figure clients just by teaching straight in my emails and telling people “how” to get the outcome they desire most. Others just like to talk about the “why” or the “what.”

Hard Pitch Emails – there’s a time and a place to create a sale, have a hard deadline but it’s not in every email. The hard pitch email is at the right time with the right offer, ending on the right deadline.

Soft Pitch Emails – this is where you deliver content and teach inside your email but then give people an opportunity to take a next step with you. There’s no need for a deadline or a “sale.” The goal is to give value and give a next step to sign up for your membership.

Nurture Emails – this is where you give something away. There’s a deadline but the deadline isn’t to create a sale, the deadline is to give something away.

Most membership marketers stare at a blank screen and just wonder what to send to their audience.

Instead, use the “big rock” approach and take the guesswork out of what to send.

You’ll have a complete marketing calendar that you can literally build in 20 minutes or less.

Go get more members so you can serve more people!

And if you’re looking for more opportunities that you can get more members, here are four ways we can work together.

  1. Would you like to have an email swipe file that has generated seven figures in sales? This swipe file will give you our best-performing emails that you can swipe and make your own. Go here to get your swipe file.
  2. I run a fun Facebook group for “membership marketers” who want to grow & scale. Might be useful for you. Check it out here:
  3. Do you want to get more members in 4 days than you do all month without costing you a dime? I’m giving you the exact email templates, the timings, everything you need to simple “plug and profit” from all of my hard work learning and testing with hundreds of membership businesses over the years. Go here to learn more now!
  4. Are you interested in growing your membership by $10,000 in the next four weeks? One of my members just sold $10,000 in two weeks using our framework. If you’re interested in learning how just shoot me an email at scott<at> and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!


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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.