I like to ask this question, first and foremost, because nobody wants to create a membership around something they’re not passionate about.

I’m passionate about membership. I’m passionate about helping you expand your influence and grow your audience and gather those people inside a membership or coaching program.

What are you passionate about?

I want your membership business to revolve around your passions, because I’ve found that when it’s revolving around your passion, you actually develop a sense of purpose.

So what things are you passionate about? Write those down now!

I’ve had people go through this experience and say to me, “Well, I thought I was going to start a membership for these people. But after you asked me the question about what I was passionate about, I realized that I was actually passionate about these other people over here. And after I started going down that pathway, I discovered I could create an entirely brand-new coaching program over there. And it would be something that I’m truly passionate about.”

For example, Wendy Weber came to me wanting to start a coaching program. I asked her about the membership she wanted to start and how she would help people. She began to tell me all the ways she wanted to help people with their health and wellness.

However, when I asked her, “What are you most passionate about?” she lit up and told me about all the ways she’s helped parents who have a disabled child. Being a parent of a disabled child herself, she had a passion for helping others.

All of a sudden, there was a sense of purpose. By taking Wendy through this process, she uncovered all the ways she has already been helping others and all the ways she could serve even more parents through her coaching program.

You see, just like Wendy, you’ve developed plenty of skills and knowledge around things that you’re not passionate about. But by understanding the answer to the question of what you are passionate about, you will likely discover that you have additional skills and knowledge focused specifically around that passion.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.