I like to ask this question, first and foremost, because nobody wants to create a membership around something they’re not passionate about.
I’m passionate about membership. I’m passionate about helping you expand your influence and grow your audience and gather those people inside a membership or coaching program.
What are you passionate about?
I want your membership business to revolve around your passions, because I’ve found that when it’s revolving around your passion, you actually develop a sense of purpose.
So what things are you passionate about? Write those down now!
I’ve had people go through this experience and say to me, “Well, I thought I was going to start a membership for these people. But after you asked me the question about what I was passionate about, I realized that I was actually passionate about these other people over here. And after I started going down that pathway, I discovered I could create an entirely brand-new coaching program over there. And it would be something that I’m truly passionate about.”
For example, Wendy Weber came to me wanting to start a coaching program. I asked her about the membership she wanted to start and how she would help people. She began to tell me all the ways she wanted to help people with their health and wellness.
However, when I asked her, “What are you most passionate about?” she lit up and told me about all the ways she’s helped parents who have a disabled child. Being a parent of a disabled child herself, she had a passion for helping others.
All of a sudden, there was a sense of purpose. By taking Wendy through this process, she uncovered all the ways she has already been helping others and all the ways she could serve even more parents through her coaching program.
You see, just like Wendy, you’ve developed plenty of skills and knowledge around things that you’re not passionate about. But by understanding the answer to the question of what you are passionate about, you will likely discover that you have additional skills and knowledge focused specifically around that passion.
Are you interested in taking next steps to multiply your coaching business? Here are four ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Looking to Turn Your New Member into a Fully-Engaged Member… The “New Member Engagement Accelerator” may be exactly what you need. This newly revealed strategy will show you the step-by-step process for quickly getting every new member on-board with your membership.
Go here to discover more and start engaging your new members!
3. Do you want to get more members in 4 days than you do all month without costing you a dime on marketing? I’m giving you the exact email templates, the timings, everything you need to simple “plug and profit” from all of my hard work learning and testing with hundreds of membership businesses over the years.
4. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business. Go here to complete this brief survey and schedule your free call.
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About Scott Whitaker
