The F.A.S.T. acrostic is the framework to creating and implementing your new membership.
Important: You may be tempted to skip ahead. Don’t do that! You’ll miss out on the foundational principles necessary for your long-term success. This is a proven framework that has consistently launched highly lucrative coaching programs (including mine).
Let’s dig in to each segment of the F.A.S.T. Launch formula.
F – Find Out What Your Audience Desires to Join
Through work with countless clients, I have learned the single most beneficial step you can take is to discover both what it is you can provide your audience and what your audience truly desires.
There’s nothing like setting out on an adventure like this, yet wondering whether people will actually want to join your membership. This system will finally give you confidence that people will flock to your membership.
A – ATTRACT YOUR RIGHT-FIT MEMBERS
You may say, “Hey, I want to make my membership broad so I can attract as many people as possible.” Avoid this costly mistake.
Instead, only go after those prospects who are your right-fit members. And that should be a very specific, narrow niche.
S – SCALE YOUR SALES WITHOUT SELLING
There are a couple of things to understand about sales.
First off, as someone who desires to launch a coaching program, you have probably erred on the side of wanting to focus more on delivering your coaching than on selling it. Perhaps you’re not even really all that interested in selling your membership.
Well, you’re also going to learn a process so you can make and scale sales without feeling like a salesperson.
There really is no worse experience than to try to sell somebody on a membership, because no one’s actually interested in buying “membership.” It isn’t a product. It isn’t a resource. It isn’t a course. It’s a community that you’re providing your members.
You won’t want your members to feel sold. You want them to truly desire to raise their hand expressing interest in your membership.
And then last, we’re going to learn how to…
T – TURN UP THE VOLUME AND DEMAND
Once you’re getting members and people to actually join your coaching program, how do you turn it up? How do you create demand for even more people to join? I can help you with that!
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
Share This Post
Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.