What It Means to Launch Your Membership F.A.S.T.

What It Means to Launch Your Membership F.A.S.T.

The F.A.S.T. acrostic is the framework to creating and implementing your new membership.

Important: You may be tempted to skip ahead. Don’t do that! You’ll miss out on the foundational principles necessary for your long-term success. This is a proven framework that has consistently launched highly lucrative coaching programs (including mine).

Let’s dig in to each segment of the F.A.S.T. Launch formula.

F – Find Out What Your Audience Desires to Join

Through work with countless clients, I have learned the single most beneficial step you can take is to discover both what it is you can provide your audience and what your audience truly desires.

There’s nothing like setting out on an adventure like this, yet wondering whether people will actually want to join your membership. This system will finally give you confidence that people will flock to your membership.


You may say, “Hey, I want to make my membership broad so I can attract as many people as possible.” Avoid this costly mistake.

Instead, only go after those prospects who are your right-fit members. And that should be a very specific, narrow niche.


There are a couple of things to understand about sales.

First off, as someone who desires to launch a coaching program, you have probably erred on the side of wanting to focus more on delivering your coaching than on selling it. Perhaps you’re not even really all that interested in selling your membership.

Well, you’re also going to learn a process so you can make and scale sales without feeling like a salesperson.

There really is no worse experience than to try to sell somebody on a membership, because no one’s actually interested in buying “membership.” It isn’t a product. It isn’t a resource. It isn’t a course. It’s a community that you’re providing your members.

You won’t want your members to feel sold. You want them to truly desire to raise their hand expressing interest in your membership.

And then last, we’re going to learn how to…


Once you’re getting members and people to actually join your coaching program, how do you turn it up? How do you create demand for even more people to join?  I can help you with that!

If you’re ready to multiply your membership and money, here are four more ways we can work together!

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership.

Go here to get your free book now!

3. Looking to Turn Your New Member into a Fully-Engaged Member… The “New Member Engagement Accelerator” may be exactly what you need. This newly revealed strategy will show you the step-by-step process for quickly getting every new member on-board with your membership.

Go here to discover more and start engaging your new members!

4.  If you’d like to work directly with me and my team to help you create and sell a high ticket membership…If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.  Go here to complete this brief survey and schedule your free call.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.