One of the most common reasons that people don’t take your membership is because you’re making them an offer.
Stop “offering” your membership.
And do this instead:
Turn your membership offer into an opportunity!
You see when you make an offer…
- The offer is more about you and less about your prospective member.
- It’s “your offer” and what YOU have for them.
- The offer is all about what you have to provide.
- That’s what an offer is. It’s about you saying, “I have this… do you want it?”
- The offer says, “Look at this!”
- Offers make themselves look appealing. “Shiny gold objects” that marketers try to get people to chase after.
Turn your “offers” into “opportunities!”
Opportunities are all about your prospective member.
An opportunity simply says to your prospect: “This membership is all about you.”
- Your hopes
- Your desires
- Your wants
- Your needs
- Your outcome
And that’s the opportunity a membership provides.
So, stop selling it like an offer and make it an opportunity.
Make your marketing all about what your prospective member can get and less about what you have to offer.
When you do this, people will desire your membership.
My manta: Never have an offer, always have an opportunity!
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.