What To Do When People Stop Taking Your Membership

What To Do When People Stop Taking Your Membership

One of the most common reasons that people don’t take your membership is because you’re making them an offer.

Stop “offering” your membership.

And do this instead:

Turn your membership offer into an opportunity!

You see when you make an offer…

  • The offer is more about you and less about your prospective member.
  • It’s “your offer” and what YOU have for them.
  • The offer is all about what you have to provide.
  • That’s what an offer is. It’s about you saying, “I have this… do you want it?”
  • The offer says, “Look at this!”
  • Offers make themselves look appealing. “Shiny gold objects” that marketers try to get people to chase after.

Turn your “offers” into “opportunities!”

Opportunities are all about your prospective member.

An opportunity simply says to your prospect: “This membership is all about you.”

  • Your hopes
  • Your desires
  • Your wants
  • Your needs
  • Your outcome

And that’s the opportunity a membership provides.

So, stop selling it like an offer and make it an opportunity.

Make your marketing all about what your prospective member can get and less about what you have to offer.

When you do this, people will desire your membership.

My manta: Never have an offer, always have an opportunity!

Whenever your ready, here are four OPPORTUNITIES for you to get and keep more members:

1. Are you looking for a community of like-minded membership business owners/leaders? You may be interested in joining a FREE Facebook Group for those who want to grow & scale their membership. Check out the Membership Marketers Facebook Group here.

2. Have you received your free copy of How to Get Your Next 10, 100, 500 or Even 1,000 Members? If you’re looking for additional tips and tools to get more members, assimilate every new sign up into your membership and increase retention then go here to get your free book now.

3. What would you be able to do if you were able to double or even triple your membership? How many more people would you be able to impact and serve? What would that do for your income? The Triple Your Membership And Do It Over and Over Again Toolkit is the fastest way to get more members and do it over and over again. Go here here to discover how.

4. Are you interested in growing your membership dramatically in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just email me at scott <at> membershipmultipliers.com and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.