What To Do When People Stop Taking Your Membership

What To Do When People Stop Taking Your Membership

One of the most common reasons that people don’t take your membership is because you’re making them an offer.

Stop “offering” your membership.

And do this instead:

Turn your membership offer into an opportunity!

You see when you make an offer…

  • The offer is more about you and less about your prospective member.
  • It’s “your offer” and what YOU have for them.
  • The offer is all about what you have to provide.
  • That’s what an offer is. It’s about you saying, “I have this… do you want it?”
  • The offer says, “Look at this!”
  • Offers make themselves look appealing. “Shiny gold objects” that marketers try to get people to chase after.

Turn your “offers” into “opportunities!”

Opportunities are all about your prospective member.

An opportunity simply says to your prospect: “This membership is all about you.”

  • Your hopes
  • Your desires
  • Your wants
  • Your needs
  • Your outcome

And that’s the opportunity a membership provides.

So, stop selling it like an offer and make it an opportunity.

Make your marketing all about what your prospective member can get and less about what you have to offer.

When you do this, people will desire your membership.

My manta: Never have an offer, always have an opportunity!

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

4. Are you interested in growing your membership dramatically in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just email me at scott <at> membershipmultipliers.com and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.