After growing a membership business to over 3,127 members, you will hear all sorts of reasons for canceling. Some I knew were true and some sure did sound like a made-up story just so the member could cancel.
However, after hearing hundreds of reasons for people canceling their membership, I’ve found that there are usually three general reasons people cancel.
People Cancel Their Membership Because:
- They’re in trouble
The trouble could present itself in several ways, but is most often dealing with the member’s finances, marriage, job, or health. You’ve probably heard people say they need to cancel due to money or budget cuts, not to mention people losing a job, going through a divorce, or experiencing some sort of health crisis.
Psychologically, what they’re experiencing is the member-ship being an added source of stress and the only way to decrease that stress is to cancel the membership altogether.
- Going through transition
Transitions can come in the form of:
- Relocation
- Stage of life (just graduated, married, new child, retired)
- New job
When someone is transitioning, they’re having to realign their priorities or their environment. In doing so, it may make it difficult for the membership to “fit” into this new arrangement of priorities.
- Under some sort of tension
This tension can be felt through:
- Spouse or boss no longer wants them to have the membership
- Job stress
- Increased responsibilities
If you really believe your membership can help people…
If you really want to change lives…
Then HOW DARE YOU let a member quit!
Is it possible that your membership could be the one thing that helps this person through the trouble, transition, or tension?
If not the one thing, could it be one of many things that helps?
If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:
1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.
2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.
3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.
Go here to complete this brief survey and schedule your free call.
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Scott Whitaker
"The Membership Multiplier"
Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.
Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.
As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.