You Need To Have A Modus Operandi And Fully Own It

You Need To Have A Modus Operandi And Fully Own It

Have you met Dan Kennedy?

For those of you who do not know Dan, you should.  Just go to and buy every book he’s authored and co-authored.

I’ve had the privilege to call Dan a friend and mentor for some time now. I’ve been following him since 2007.

During that time, I’ve attended almost every event that he’s hosted, almost every Super Conference and InfoSummit and purchased numerous products and courses that he’s developed.

Not to mention, I’ve spent time in his infamous basement where he hosts private clients and two years in his Titanium Coaching which required an investment of $22,000 per year.  I consider one of the best investments I ever made.

However, it’s no secret Dan’s main method of communication was by fax. If it wasn’t faxed, it was mailed, FedEx or a phone call from his assistant. 

He forced every client to communicate by fax. When I started Membership Multipliers, one of the first things I did was get a fax number so that I could keep the line of communication going.  He was the only one that ever used it. 

It was his modus operandi and he made no allowances. If you wanted to communicate with him via email, it wasn’t going to happen.

There’s no WiFi in Dan’s basement.  He couldn’t receive email if he wanted to. His home wasn’t even setup for it.

And it didn’t stop there. Dan didn’t have a cell phone (except in the glove compartment of his car and even then, it was a disposable phone for use in case of an emergency.) There was no texting Dan or leaving a message on his voicemail.

He owned his modus operandi and forced others to interact with him on his terms.

There’s much to be learned from that. I like to think of it as “being a slave to no one.” 

Build a business that you own, not a business that owns you.

If you’re ready to multiply your membership and money, here are four more ways we can work together!

1. Are you ready to get more members in four days than you do all month? This proven email sequence will bring you members no matter the specifics of your business. How can I say that? Because I’ve implemented this very same series for hundreds of my private clients across all different markets and every time, it’s brought in new members. Click here to discover more and start getting more members!

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention. Kim wrote the foreword – you’ll discover more about her membership.  Click here to get your free book now!

3. Have you subscribed to the More Members Now Podcast? Every episode includes practical tips and tools to use in your membership or association. Plus, you can get over $472.67 in free resources. Listen to the latest podcast here –

4. Are you interested in growing your membership by 300% in the next 12 months? If you’re looking to get more members in a week than you did all month and you’re tired of “sending and hoping” people will sign up…just send me an email and put “MULTIPLY” in the subject line… tell me a little about your membership and what you’d like to work on together, and I’ll get you all the details!

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.