You Need To Have A Modus Operandi And Fully Own It

You Need To Have A Modus Operandi And Fully Own It

Have you met Dan Kennedy?

For those of you who do not know Dan, you should.  Just go to Amazon.com and buy every book he’s authored and co-authored.

I’ve had the privilege to call Dan a friend and mentor for some time now. I’ve been following him since 2007.

During that time, I’ve attended almost every event that he’s hosted, almost every Super Conference and InfoSummit and purchased numerous products and courses that he’s developed.

Not to mention, I’ve spent time in his infamous basement where he hosts private clients and two years in his Titanium Coaching which required an investment of $22,000 per year.  I consider one of the best investments I ever made.

However, it’s no secret Dan’s main method of communication was by fax. If it wasn’t faxed, it was mailed, FedEx or a phone call from his assistant. 

He forced every client to communicate by fax. When I started Membership Multipliers, one of the first things I did was get a fax number so that I could keep the line of communication going.  He was the only one that ever used it. 

It was his modus operandi and he made no allowances. If you wanted to communicate with him via email, it wasn’t going to happen.

There’s no WiFi in Dan’s basement.  He couldn’t receive email if he wanted to. His home wasn’t even setup for it.

And it didn’t stop there. Dan didn’t have a cell phone (except in the glove compartment of his car and even then, it was a disposable phone for use in case of an emergency.) There was no texting Dan or leaving a message on his voicemail.

He owned his modus operandi and forced others to interact with him on his terms.

There’s much to be learned from that. I like to think of it as “being a slave to no one.” 

Build a business that you own, not a business that owns you.

If you’re interested in learning more about if and how I can help you scale your coaching business, here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.

Go here to complete this brief survey and schedule your free call.

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Scott Whitaker

"The Membership Multiplier"

Scott Whitaker, founder of Membership Multipliers, has been transforming coaching businesses since 2007. With a passion for helping coaches and consultants scale their impact, Scott’s mission is to empower thought leaders to create, launch, and grow high-ticket membership offers. His proven track record includes growing a coaching organization from 72 to over 3,000 members, making it the largest in its niche, and replicating that success across industries like childcare, lawyers, professional services, services businesses, and more.

Scott’s clients achieve extraordinary results through his innovative frameworks, including the "Seven Membership Multipliers." One client sold over $1 million in coaching in just 21 days, while another skyrocketed from $0 to $1 million in a single year. Others have scaled from $1.5 million to $6 million and many achieve over 90% retention in their programs.

As the author of six books, including High-Ticket Coach, High-Ticket Marketing, High-Ticket Events, High-Ticket Retention and High-Ticket Masterminds, Scott equips coaches with blueprints to grow and scale their business. His practical yet bold approach resonates with successful entrepreneurs ready to take their business to the next level. Whether you’re a consultant or a niche expert, Scott’s strategies help you impact more lives and build a thriving membership.