Your First (and Next) Membership Site

Your First (and Next) Membership Site

People often ask me, “What about my membership site? It’s old and outdated. I think I need to update that before I launch my high ticket membership offer.”

Many people believe that to launch their high ticket membership, they need to have a membership completely setup and perfected. That’s not true.

As a matter of fact, one of my clients is soon launching a new high ticket offer – and the membership site itself isn’t going to be ready for another three weeks. But she’s already selling people into the program.

You don’t have to have everything in line before you make it happen. Don’t let the tech get in the way. All too often people get stuck and let technology barriers prohibit them from actually starting their membership.

Consider this. I launched a membership back in 2009, back when Facebook was just getting started and before there were Facebook groups and before there were Facebook ads. There wasn’t even such a thing as a membership site. I mean, it just didn’t exist.

If I was able to launch a membership before membership sites and Facebook groups existed, then you can do it as well.

You might be saying, “Well Scott, times are different. We do have Facebook groups. We do have membership sites. People kind of expect that.”

Not always. They may expect it to happen at some point, but it doesn’t have to be immediate.

Make a commitment to start simple. Don’t get stuck in the tech. Don’t think you have to have everything all together. Just make it very simple. I know some who have delivered their membership content via email, with only links in the email to a training video or resource or bonuses. With just little links sent via email, they have provided significant value to their members.

Start simple. Allow your membership site to grow with your membership. People don’t necessarily expect everything to already be in place.

Keep in mind, your members don’t experience your membership site until AFTER they join your high ticket membership offer. 

So why are you putting the decision to launch your high ticket offer AFTER your membership site is completely built?

Allow your membership site to grow with you and high ticket membership offer. It’s just a modality by which you deliver your content. Your membership site is not the experience of your high ticket membership offer.

Don’t let the tech keep you from launching and scaling your high ticket offer.


Are you interested in taking next steps to multiply your coaching business? Here are three ways we can work together:

1. Grab a copy of “High-Ticket Coach.” It’s my brand new book on how to create, launch and sell your high-ticket membership offer. You’ll also get a ton of free resources and tools to help sell your current membership offers.

Go here to get your copy.

2. Get a FREE copy of Accelerate: How to Get Your Next 10, 100, 500 or Even 1,000 Members… Yes, you can get a free copy of my brand-new book! In it, you discover more on how to promote your membership, get more members and increase retention.

Go get your free copy here.

3. If you’d like to work directly with me and my team to help you create and sell a high ticket membership… If you’d like to work directly with me and my team to multiply your membership… just schedule a free strategy session. We’ll map out a strategy and then take a look to see if and how we may be able to grow your business.  Go here to complete this brief survey and schedule your free call.

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About Scott Whitaker

Scott is an expert in creating and building membership programs within businesses, giving greater value to customers and multiplying income. Using his "Seven Systems of a Healthy Membership Program," he will help you get new members, increase retention and structure your membership program for long-term growth.