Being a member of Dan Kennedy’s Titanium Group was invaluable to me. I learned some valuable lessons that still serve me incredibly well today.
One of Dan’s lessons was “Don’t trade dollars for hours. Trade dollars for value.”
As an example, Dan would charge over $19,000 for one day to meet in his basement. At that rate, you’re literally paying hundreds of dollars per minute. And yet, his schedule was often completely booked.
Why is that? How did he get away with that?
Well, it’s because he was able to create a return on that investment.
In exchange for the investment of $19,000 he was literally able to create millions of dollars for his clients.
When you compare the investment of $19,000 to the return of $1,000,000, you can easily see why his calendar was booked.
Are you trading dollars for hours or are you trading them for value?
The wrong answer could cost you…big time!
Your greatest asset is your time.
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